Vlog
What We Do: Squix Digital and Squix Graphic
(2 min): Learn more about our two core offerings: Squix Digital (UX and UI for mobile, web, software and emerging technologies); and Squix Graphic (branding, communications and graphic design). We’re on a mission to create True User Experiences (True UX) at every single touchpoint for your business!
So What Exactly is True UX?
(1.5 min): The term “User Experience” or “UX” has been somewhat bastardised in recent years. Our CEO/Creative Director Daniel MacNamara discusses our True UX (or True User Experience) methodology, and how it can improve engagement with your customers across every touchpoint of your business.
How to Combine Business Goals and User Needs for a Win-Win
(1 min): In any project, whether it’s UX, communications or branding, the outcome needs to satisfy BOTH Business Needs AND User Goals – sacrificing one for the other is never sustainable. Learn more with our CEO/Creative Director Daniel MacNamara.
How to Combine UX, UI & Brand Strategy to Create Better Products
(1 min): Learn how an outsourced total front-end solution – UX, UI, Branding and Communications – lets your developers focus on what they do best, while leaving the front-end customer experience to the experts.
Promo Video: I Like Your Hue…
(16 seconds): A little bit more fun with Squix – check out our latest promo video “I Like Your Hue”!
What is the Squix Communication Platform?
(1 min): Every single touchpoint between your business and its end-users is an opportunity to achieve your business goals. Learn more about our modular True UX Communication Platform and how it can help your business from a cost, time and ROI perspective. With our CEO/Creative Director Daniel MacNamara.
Create Better Dashboards with the Squix Dashboard Pyramid
(3 min): Discover the key elements of the Squix Dashboard Pyramid and how they create better dashboards: Data, KPI, Trend, Comparison and Action. With CEO/Creative Director Daniel MacNamara.
Promo Video: Class and Style…
(14 seconds): Check out our latest promo video “Class and Style” – one for all the developers out there!
The Squix Communication Pyramid: The Rise of Video & Rich Media
(2.5 min): We’ve all heard the saying that “a picture tells a thousand words”. But if we take that a step further to videos and rich media, you can see how you can better engage and communicate with your customers. The Squix Communication Pyramid shows why rich media like videos and prototypes are key to your success.
Value-Add Indicators – How to Easily Measure Success on Your Next Project
(1.5 min): Everyone talks about “adding value” – but it’s a bit of a motherhood statement and rarely gives you true accountability. We explain how you can map every single brand or digital touchpoint to specific value-add indicators that will ensure the success of your next project.
How the UX Process Increases Your Online Revenue
(9min): A thorough UX process and understanding your audience can massively increase your online revenue. We use a fictional baby products online retailer to explain persona creation and situation analysis, and why they are so important to your bottom line. With CEO/Creative Director Daniel MacNamara.
Promo Video: I Kern for You…
(19 seconds): Check out our latest promo video “I Kern for You” – a little bit cheeky and a lot of fun!

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